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Walmart’s self-serve ad platform arriving early next year

Dive Brief: Walmart Media Group, the advertising arm of the retail giant, will roll out its first self-serve advertising platform and an API for programmatic buying early next year, according to a story in Business Insider. A Walmart spokesperson told the publication it's working on the tools while several ad agencies...

What is the future for Google and competitors’ search offerings?

Capitol Hill has been increasingly interested in the workings of the Internet search industry over the past 18 months, having called Google before Congress last year, and launching an antitrust investigation into tech giants this year. Congressional representatives time and again betray their lack of understanding of the details of...

iPhone 2020 might finally have an all-new design

Forget 2019's new iPhones (rumored to be called the "iPhone 11" and "iPhone 11 Pro") because the 2020 iPhones sound way more groundbreaking. According to TF International Securities analyst Ming-Chi Kuo (via 9to5Mac), the 2020 iPhones will reportedly come with a major redesign. In a new note to investors, Kuo...

How Much Should You Spend on Social Media Marketing?

Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot. It’s a simple case of supply and demand, and...

How Google is Rewriting The Rules of Ad Auctions

Publishers evaluate their ad tech ecosystems as the internet giant creates a ‘unified’ world Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In...

Slack plans to go public after hitting 10 million daily users

Slack plans to go public. The company behind the popular workplace chat app filed with the Securities and Exchange Commission today, revealing plans to list on the New York Stock Exchange under the symbol “SK.” In an unusual move, the public offering won’t raise money for Slack; it’ll just allow...

Apple introduces its own credit card, the Apple Card

Today, Apple announced… a credit card. The Apple Card is designed for the iPhone and will work with the Wallet app. You sign up from your iPhone and you can use it with Apple Pay in just a few minutes. Before introducing the card, Apple CEO Tim Cook shared a...