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How Much Should You Spend on Social Media Marketing?

Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot. It’s a simple case of supply and demand, and...

How Google is Rewriting The Rules of Ad Auctions

Publishers evaluate their ad tech ecosystems as the internet giant creates a ‘unified’ world Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In...

Slack plans to go public after hitting 10 million daily users

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Apple introduces its own credit card, the Apple Card

Today, Apple announced… a credit card. The Apple Card is designed for the iPhone and will work with the Wallet app. You sign up from your iPhone and you can use it with Apple Pay in just a few minutes. Before introducing the card, Apple CEO Tim Cook shared a...

Why I chose Brave as my Chrome browser replacement

Readers of this august website may recall that a year ago, I lauded Firefox and its progress toward becoming a genuine alternative to Google’s dominant Chrome browser. As much as I liked where Firefox was going, however, I couldn’t stick with it over the long term. It wasn’t compatible with everything...

5G is coming in 2019, and it’s going to change your life

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An economist explains what digital technology means for the future of popular culture

Digital renaissance? In the early days of file-sharing and the internet, experts worried that technology would gut the creative industries, leaving consumers with fewer (and lower-quality) choices than ever before. It’s clear now that this hasn’t been the case, says Joel Waldfogel, an economist at the University of Minnesota. Pirating remains...