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Walmart’s self-serve ad platform arriving early next year
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Dive Brief: Walmart Media Group, the advertising arm of the retail giant, will roll out its first self-serve advertising platform and an API for programmatic buying early next year, according to a story in Business Insider. A Walmart spokesperson told the...
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What is the future for Google and competitors’ search offerings?
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Capitol Hill has been increasingly interested in the workings of the Internet search industry over the past 18 months, having called Google before Congress last year, and launching an antitrust investigation into tech giants this year. Congressional representatives time and...
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How Much Should You Spend on Social Media Marketing?
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Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a...
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How Google is Rewriting The Rules of Ad Auctions
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Publishers evaluate their ad tech ecosystems as the internet giant creates a ‘unified’ world Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on...
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Why I chose Brave as my Chrome browser replacement
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Readers of this august website may recall that a year ago, I lauded Firefox and its progress toward becoming a genuine alternative to Google’s dominant Chrome browser. As much as I liked where Firefox was going, however, I couldn’t stick with...
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