What is the future for Google and competitors’ search offerings?
||, , , ,
Capitol Hill has been increasingly interested in the workings of the Internet search industry over the past 18 months, having called Google before Congress last year, and launching an antitrust investigation into tech giants this year. Congressional representatives time and...
continue reading
How Google is Rewriting The Rules of Ad Auctions
||, ,
Publishers evaluate their ad tech ecosystems as the internet giant creates a ‘unified’ world Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on...
continue reading